Specialist
Email Marketing
Your Competitors’ Emails Are Losing to Mine.
Your emails should build relationships, drive engagement, and generate consistent revenue on autopilot. I don’t rely on guesswork. Every campaign is backed by deep analytics, A/B testing, and audience segmentation to ensure the right message reaches the right people at the right time.
I don’t just send emails, I create strategic journeys that nurture, convert, and maximize customer lifetime value. I do this by designing, writing, and optimizing email campaigns that outperform the industry average and leave competitors behind.
Project Information
Categories: Fintech
Services: Email Marketing, Email Design, Authentication Setup, Audience Segmentation
Case Study
An established Fintech Company, struggled to leverage email marketing effectively. Despite a good subscriber base, the brand faced high unsubscribe rates, low open rates, and poor click-through rates.
Objectives
The primary objectives for this campaign were:
- Increase Website Traffic
Drive relevant and high-quality traffic to the client’s website, ensuring that visitors are more likely to engage and convert.
- Boost Conversions
Improve conversion rates through optimization of ad copy, landing pages, & targeting strategies.
- Enhance Brand Visibility
Increase brand recognition and presence in the market by ensuring ads are shown to the most relevant audience.
- Maximize ROI
Achieve the highest possible return on ad spend by continually targeting & optimizing ads.
Approach
- Audience Behavior Analysis
I divided the audience into micro-segments based on behavioral data, past interactions, financial needs, and product usage.
Customer data analysis to identify high-intent vs. low-engagement users.
- Dynamic segmentation based on user behavior (e.g., transaction frequency, service interest).
- Personalized messaging based on customer pain points and financial goals.
- Email Templates
Crafted persuasive subject lines that increased open rates.
Developed interactive and visually engaging email templates.
Used storytelling to connect with users on a personal level.
A/B tested different formats to identify high-performing email styles.
- Intelligent Automation for Customer Journey Optimization
Welcome Email Series – Engaging first touchpoint to introduce services and set expectations.
Behavior-Based Triggers – Automated emails based on user actions (e.g., abandoned transactions, failed logins).
Re-Engagement Campaigns – Targeted win-back emails for inactive users with personalized offers.
Post-Transaction Follow-Ups – Encouraging referrals, reviews, and upsells.
- Optimization & A/B Testing
- Tested different subject lines to identify high-performing ones.
- Experimented with various email layouts and CTA placements.
- Analyzed sending times to maximize engagement.
- Adjusted email frequency based on subscriber response patterns.
- Performance Tracking & Data-Driven Improvements
- Integrated UTM tracking to measure email-driven website visits.
- Implemented heatmaps and click tracking to assess engagement levels.
- Provided weekly performance reports with data-driven recommendations.
- Adjusted strategy based on real-time insights.
Results
- Open rates: +40-80% (through better subject lines & segmentation).
- Click-through rates: +30-40% (via engaging content & CTAs).
- Sales conversions from email: +35-50% (with automation & behavioral triggers).
What My Email Campiagn Look Like
Related Projects
Expert
